Wednesday, June 27, 2007

Easy does it

When it comes to building a business, Robert Crayhon, founder of Crayhon Research, has one message: "don't rush the incubation stage." Having launched and sold various companies in his life, this nutritionist, educator and author says that it usually takes more time than you think to figure things out. That is truly music to my ears because I'm constantly thinking that I'm going too slow, that I need to somehow speed up the process. I love the idea of following your intuition, of letting your business evolve organically.

This quote by Orin L. Crain really brings it home for me:

Remind me each day that the race is not always to the swift; that there is more to life than increasing its speed. Let me look upward into the towering oak and know that it grew great and strong because it grew slowly and well.
When we slow down it may seem like nothing is happening but actually there's a lot going on. You can't rush creativity or psychic energy...they need space. I do believe the universe is conspiring to make our dreams come true...all we need to do is keep taking small steps, slowly.

According to Robert, another key to success is building relationships. He says entrepreneurs need to have emphatic insight into what their customers need, so you need to ask yourself: Do I love people? Learn where you connect in society and reach out to your community. Make out questionnaires and ask them what they like and don't like about existing products/services. The more you build relationships the less marketing you'll need in the future!

How do you reach your community? Share your thoughts with us!

1 comment:

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