How to Research your Business Idea

If you've been putting off doing the market research portion of your business plan (like yours truly), I just came across a helpful article from Entrepreneur.com that spells out the hows and whys in a very straightforward manner. It also touches on related topics like not giving up if you find your idea has holes in it - you just might need to do some re-tooling - and making sure you're selling where your target market is likely to buy - in other words don't try selling oranges in a hardware store.