A big "thanks" to journalist/speaker/writing coach Marci Alboher who recently mentioned my post about Email Newsletters in her NY Times blog/column, Shifting Careers for a second time. I also received a comment from a reader on that same topic which I found useful so I'm including it here:
Another good tip for email marketing is to shorten your email to a reasonable size by including the first paragraph of a block of text, then providing a link that says "read more" which brings users to your site [you can program your software to do this by going to the "settings" section]. Not only will you keep your campaign email from turning into a monster, you can also check your hits data on your site and see how effective you mailing list campaign is. I've used hits data to fine tune my layout and announcements so that they are interesting to everyone. Multiple announcements have multiple links, so I can see which events/news were the most popular.Do you have experience using email newsletters? Please share it!